Application Store Optimization, or ASO, is a method for assuring your app meets itunes, google play store ranking fundamental and ascends to the highest position in the play store result page.
"Like SEO (Search Engine Optimization) where the marketer utilizes specific tatic and methods to upgrade their site meta data to make their application simpler to discover via searchers."
This one is the organic approach, and the best choice. Where other advertising strategies are meant to spike the volume of downloads to carryout a higher positioning, ASO is expected to make a high and constant download rate over some undefined time frame. Also, the cost is practically zero!
search engines, Google and Yahoo, work with the help of particular algorithms that discover keyword related data (websites) with respect to search terms. The App Store is mostly another web crawler or search engine loaded with app rather than sites, and the specialty of getting found depends on how well you convey the systems.
"Then what's the contrast between ASO and SEO?"
On an abnormal state they're virtually a similar thing. SEO is the improvement of a website for search engines like Google and Yahoo, though ASO is a technique for upgrading particularly for the App Store. Furthermore, similar components hold on.
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